Vertical Viral
Instagram audit for agencies

A branded Instagram audit, ready in minutes.

Enter a brand and up to four competitors. We compare their public Instagram data and write the report under your agency's name, ready to edit and send as a PDF.

New report

About 5 minutes
Competitors

Up to 4. Handles and profile links both work.

Your first report is free. You'll sign in with Google first.

A sample report: the cover and the summary page

What's in the report

Every figure comes from public Instagram data, measured the same way for each account.

Under your name

The report carries your agency's name, not ours. Change anything before it goes out.

  • Your logo, accent colour and contact line
  • Edit any sentence, hide what you don't need
  • Add your own notes after any section
  • Midnight or Light theme, A4 or Letter PDF
  1. 01Peer score

    One score out of 100 against the competitors, split into consistency, engagement, reels, content mix, and bio link and calls to action.

  2. 02Top opportunities

    The biggest gaps against the competitors, each with the numbers behind it and what to do next.

  3. 03Competitor benchmark

    Every measure side by side, on the same definitions and the same time window.

  4. 04Reels, formats and rhythm

    How often each account posts, which formats it uses and how its reels compare.

  5. 05Community

    What the comments ask for, and whether the most liked ones got a reply.

  6. 06Recommendations

    Clear next moves, each with a public number to measure again next time.

How it works

  1. 01

    Enter the handles

    The brand you're pitching and up to four competitors.

  2. 02

    We read the public data

    Profiles, posts, reels and comments. Usually 4 to 6 minutes.

  3. 03

    Make it yours and send it

    Add your branding, edit the text, download the PDF.

Public data only. No Instagram login needed.